There are 3 ways you can send Intercom chat messages: 

  1. From an end user profile (on a one-to-one basis) or,
  2. From the Personas by selecting the contacts in the persona (or the whole persona) and sending a chat message from there using the same merge tags you can use in email templates to keep it personal
  3. You can also trigger a chat message to go out automatically 

The message will appear as a chat sent as a snippet (not a full post or a badge options that are also available in Intercom when sending auto-messages to users). 

Below is how your message will display for users...

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