To create an email template go to Settings > Conversations and then select Email.
Here is where you'll be able to set up all of your email outreach templates.
Setting up a new Template
To create a new template simply select the green "Add Template" button at the top.
Format it how you like, and to add links or to customize the email a bit more you can open the html editor.
To do this, at the bottom of the email template editor select the symbol: </>
For links, make sure you have the structure:
<a href="[your link here]">Link text</a>.
To see how your email will look when sent you select the Preview button.
Adding a Personal Touch
For an email template that could be being sent out to many people at once, you'll want to make it a bit personal.
Planhat allows you to do so by using merge tags for adding in the persons first name, last name and several more.
For how to use merge tags in Planhat, check out this article here.